A CONTEMPORARY BRAND FOR CONTEMPORARY HUMAN: LEORGOFMAN


The modern-day retelling of classical aesthetics blended into contemporary complexity of constantly changing societies is a major foundation of Leorgofman, the brand.

The brand transforms new normal into sophisticated attitude, as daily practice through its consistent vision and relentless pursuit of beauty.



Spring summer 2020 campaign

Spring-Summer 2019 campaign shoot

LEORGOFMAN is a venture set up in 2015 by ERA KAPITAL (www.erakapital.eu) leveraging on its experience in the creation, development and expansion of fashion and life-style projects in different parts of the globe. Branding, communication and distribution in Europe is carried out by the Fashion Accelerator ERA KI (www.era-ki.com).


Since its inception in 2015, the brand has aimed to establish itself as a slow fashion, high-quality and customer oriented brand. A signature style of effortless fashion and subtle femininity has been evident from the first season.


Conceived, designed and produced between Milan and Minsk, the brand stems from the EurAsiatic space to connect different geographies. Cultural contamination of backgrounds, visual suggestions and perceptions of the world, represents

a blank canvas for Leorgofman. The brand transforms new normal into sophisticated

attitude, as daily practice through its consistent vision and relentless pursuit of beauty. The gathering from multiple concepts and subjects in each collection leads to explore diverse states of mind and consciousness.


Leorgofman A/W'19



It creates functional, day to night wardrobe for the modern human with the aim of creating a new informal form of luxury. Quality and attention to details is the priority

of the brand, with clear focus on craftsmanship and the inherent quality of fabrics, materials and manufacturing. The brand establishes itself as a smart luxury, trying

to merge intuitions of it’s international team with high-quality production process, from research to final products.


My aim at Leorgofman was to blend inputs, cultures, people and designers from different backgrounds and make them work together to create something new and rooted in different traditions at the same time. And for the same reason, we have an international team of designers based in Milan and Minsk, who work together closely to create new collection every season.

- Riccardo Aimerito, Chairman Leorgofman



Leorgofman A/W'19
Summer 2019 campaign


Leorgofman Woman:


Leorgofman woman is strong and independent, she is confident and shapes the reality to her own attitudes and feelings. Their average customer is a young woman in her early 30’s, with a very clear idea of what she wants from life and how she wants to look and what impression she wants to make. Leorgofman woman is a self-made and bold woman, with a fearless personality. She is luxurious, urban and elegant in regards to her dressing. She is practical and contemporary, without rigidly following the latest trends, but rather, adapting them to her style. She wants to stand out and aims to achieve this through her personal style, which she showcases in a more

sophisticated and graceful way.


Leorgofman A/W'19

Leorgofman A/W'19

Leorgofman has showcased at Belarus Fashion Week and also participated in other fashion events such as Brands Fashion Show in Minsk. Leorgofman sets its imagery as a travel through time and space, defining a new paradigm for unauthorized

refinement.


Currently the brand has its flagship store in Minsk, Belarus, and a design studio in Milan, Italy. They have an internationally operating e-commerce

platform , with number of distribution channels in Russia and now expanding to Middle East and Europe.


Cultural contamination of backgrounds, visual suggestions and perceptions of the world, represents a blank canvas for Leorgofman.


Spring - Summer 2020 : Tangible


Inspired by clean architectural lines and concrete structures, Leorgofman’s new collection uses sophisticated cuts and designs, high-quality fabrics and perfect tailoring to create pieces that structure the female wardrobe. The visualisation behind this new spring summer collection was to highlight the practical femininity of modern woman.










Head over to Leorgofman website to shop the looks now.














Written by

Karvishi Agarwal

Photos courtesy of

Leorgofman


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