"CUTE CIRCUIT": THE MAGICAL HAUTE - COUTURE
- Nov 12, 2020
- 2 min read
Updated: Sep 14, 2023
From the haute couture gown made by Magic Fabric which displays the masterpieces of museums, to the fabrics that light up or reply to a tweet, up to the interactive garments that recreate the feeling of every note of song into a tactile sensation on the skin. This is the new frontier of fashion established by CuteCircuit.
CuteCircuit is a pioneer in the wearable-technology fashion field. Founded in 2004 by Francesca Rosella and Ryan Genz, the London-based brand has relied on its cofounder’s different background to integrate emerging technologies and smart materials into edge designs. Francesca comes from an Italian heritage couture house, while Ryan comes from the field of Interaction Design and Anthropology, so the final result couldn't have been different from avant-garde pieces.
With the exclusive collaboration of Chanel's SS17 the brand has created a luminous handbag design in which colourful Micro-LEDs have been applied in the inner part of the bag creating animations feature patterns with the name of the brand that creates a fascinating play of lights and colours which makes the fabrics of the collection more alive especially with the contrasting colours of bright pink and acid green.
Their pieces are exhibited not only on the catwalks but also in museums. The Boston Museum of Fine Arts commissioned them to create an interactive dress that, because of the embedded lights, is able to create a dazzle display of images inspired by the masterpieces of the museum such as the “Great Wave Off Kanagawa” by the legendary artist Hokusai, and the marvellous multicoloured “Blue Green Yellow Orange Red” by Ellsworth Kelly.
Last but not least, they also thought of technology as a way of inclusion. The Soundshirt is a shirt which allows to convert the sounds into a haptic sensation, it's literally like feeling the music on the skin. Wearing this shirt, deafs can experience a musical performance through other senses. Probably you are now picturing a really complicated system full of wires and batteries, but actually it was designed with smart textiles, which which doesn’t require wires and makes it comfortable and soft.
CuteCircuit has been using technology in different fields and contexts, enhancing the beauty in of the pieces, visually enriching the users experience or making them more interactive. The question that remains is what is coming next ? It seems there are no barriers they cannot overcome.
To know more about the Cute Circuit, click here.
Article by
I almost passed on the suggestion to open the article but something made me follow through and I ended up reading the whole thing twice. The author clearly has genuine familiarity with the subject and that comes through in how the ideas are framed and explained throughout. Nothing feels padded and nothing important gets glossed over. The progression from one idea to the next is smooth and intentional throughout. I've forwarded the link to three people already. Really well put together.
Reading this tutorial reminded me of the best teacher I ever had — someone who could make a genuinely difficult subject feel approachable not by making it simpler than it is but by helping you understand it deeply enough that the difficulty becomes interesting rather than discouraging. The author has that quality throughout and the result is a resource that builds real confidence rather than just guiding you through a sequence of steps. I came here feeling intimidated by the subject and left feeling genuinely capable which is a transformation I had almost stopped believing was possible from a single resource. I cannot recommend this highly enough to anyone facing the same challenge. Extraordinary!
I came across the suggestion to see this article while following a discussion thread on this topic and it turned out to be the best recommendation in the thread. The author approaches the subject with genuine curiosity rather than just competent coverage and that curiosity comes through in every section. I found the middle sections particularly strong — they developed ideas the opening had introduced without rushing toward resolution. That patience produces writing more useful than content that front-loads everything. Really excellent work.
“The way you presented the innovations of Cute Circuit in combining fashion and technology was engaging and very informative. Your explanation of wearable tech applications really brought the topic to life. I recently came across a discussion on a tech review blog where solutions like https://www.masterstorage365.com/ were mentioned, which offered a complementary perspective on managing digital assets for creative projects.”
Kaiser OTC benefits provide members with discounts on over-the-counter medications, vitamins, and health essentials, promoting better health management and cost-effective wellness solutions.
Obituaries near me help you find recent death notices, providing information about funeral services, memorials, and tributes for loved ones in your area.
is traveluro legit? Many users have had mixed experiences with the platform, so it's important to read reviews and verify deals before booking.