Giuseppe Buccinnà is a brand based in Milan founded in 2015, by fashion designer Giuseppe Buccinnà . He graduated in Civil Engineering and subsequently graduated in Modeling at the Secoli Institute. Giuseppe seems to be constantly looking for the right discipline that can allow him to await his escape from reality. He realised that the fusion of his academic paths represent the strength of his creations.
This season Giuseppe started collaborating with FT-LAB of FABBRICATORINO and MICHVASCA for the creation of his capsule collection of sunglasses.
We had a conversation with Giuseppe to know what is behind his art.
In such a delicate moment, I hope that each of us has understood how important it is to move against the ego that has always and in any case investigated interpersonal relationships.
Hello Giuseppe, tell us a bit about yourself.
Tell about myself is a rather complex question. In such a delicate moment, I hope that each of us has understood how important it is to move against the ego that has always and in any case investigated interpersonal relationships.
As a designer, I feel I want to create a story that can adhere as closely as possible to my vision made of substance rather than form. By the way I am fascinated by oriental cultures, psychology, music and painting.
How are you and how do you spend your day?
I am fine, thank you.
I'm trying to remodel the time to devote to the development of my project. Putting all the pieces concerning a single collection together is the set of different activities; from design to comparison with suppliers, almost daily, I am trying to build a work rhythm that adapts to the needs of the moment.
Tell us about your art.
A mixture of obsession, self-denial and discipline. The will is to build the alphabet of a language made of contamination. Talking to the female, talking about the hour without unnecessary nostalgia and aware of the fact that my attention is devoted just and only to the moment I'm living. I think that any fashion project, by definition, should deal with the time space in which it takes shape.
Talking to the female, talking about the hour without unnecessary nostalgia and aware of the fact that my attention is devoted just and only to the moment I'm living.
How do engineering and fashion find a meeting point?
Their meeting point is at the bottom, where it is possible to reason in a much broader and devoid of superstructures. There, it is possible to think that two apparently distant disciplines can dialogue in an immediate and effective way. They are two languages serving a third party, my job, my obsession.
Do you have a collection / dress / accessory / project that you keep close to the heart?
My project is the set of these things and is, at the moment, the thing I care most about because it sums up the language to which I have been dedicating myself for some years now.
What characteristics does the Giuseppe Buccinnà woman possess?
I hardly ever think of the type of woman, the body on which to model a garment but the concept that I wish could be conveyed by those who want to wear them. The taboo theme of the erotic should be probed, and in a certain way I would like to do it. I am not talking about the body but about mental tension, it is a discourse that relates to the idea of never stopping at the surface layer of matter but going further.
What is the choice of materials based on?
There is no precise criteria of choosing one material over the other. These are sensations, sometimes I happen to choose fabrics that were discarded in previous seasons because they are not suitable for the flavour sought at the time of design. The material must lend itself to the ideas and the instant in which they are formulated with the aim of being able to achieve the attempted result. The unpredictable and the unfathomable are an integral part of this phase.
Is there someone or something you are inspired by?
There are many topics and figures that influence, even unconsciously, my work. I never believed I could make fashion with fashion since I would have entered a self-referencing loop that would inevitably lead me to boredom.
The taboo theme of the erotic should be probed, and in a certain way I would like to do it.
What are the emotions you want to convey?
They never reason in terms of emotional goals, everyone reacts with their sensitivity to what they face. This for me is the most interesting thing that a stylist can ask for his profession. Often it is not so much about what I want to convey but what everyone can transmit to me, to my story and to my project with their own inscrutable personality.
How do you think Made in Italy can be raised after the Covid emergency?
I am afraid of models and people who tend to give certain answers about everything. It is right to live uncertainty, do it with your own tools and try to intercept the trajectory of history.
What are your future plans?
Continue to tell my project, do it with a language that becomes more and more direct and essential ending up being diluted and absorbed by my creations.
Interview & Article by
Vivian di Lorenzo
Images from