WHEN THE BRAND DOES NOT MAKE THE CAR

The top sports car market is guided by the principle that customers usually buy goods basing on irrationality, passion and brand loyalty.

Therefore, someone could decide to purchase from the most popular brands, so that they can tell the world they own a Ferrari or a Porsche.




But is the brand really that important in the world of supercars?


The answer to this question is no: even if you own a car of a less well-known brand, you can still possess a car, which is as powerful as the ones produced by luxury brands.


Koenigsegg


The core of every Koenigsegg car is its carbon fibre tub chassis, designed according to the “do-it-once-do-it-properly” philosophy.

Koenigsegg is unique among small producers: the company develops and builds itself the engines it needs, instead of buying them from other manufacturers.

Since the foundation of the company, Koenigsegg has taken advantage of this independence from other producers to develop record-breaking engines as for example:


  • The world’s most powerful production engine (CC8S, 2002).

  • The fastest production car in the world (CCR, 2005)



Dallara


Dallara Automobili is an Italian racing cars manufacturer which was founded by the engineer Gian Paolo Dallara in Varano de’ Melegari, in the province of Parma, in 1972. Nowadays the company has three headquarters, two in Italy and one in the United States.

The three competencies that characterize this company are aerodynamics, vehicle dynamics and the usage of composite materials in carbon fiber both during the design and the production process.

In the last few years, concerning both racing cars and high-performance road vehicles, the engineering business has been greatly expanded.

Dallara’s continuous investments in cutting-edge technologies reached the highest point during the building process of the first Formula One professional racing simulator on the market (the third globally).


Dallara also supports corporate social responsibility, proving in this way that the company is concerned about its environmental and community impact and is interested in participating in activities that promote the fair development of society and of the environment.








Article by

Tommaso Inzoli


Graphics by

Tommaso Inzoli