Forget the plain black eyeliner on your eyelid, forget the usual red lipstick – this is high time to dare with make-up as well!
This is an era in which we can all DARE and express our true selves, our creativity, and we can do it with no fear.
Once upon a time, in many Western countries, you would see women walking in the streets with rosy cheeks, fine mascara framing their eyes, a bit of black eye-pencil defining them and occasionally red lipstick to light up their lips. Without a shadow of a doubt, it’s a beautiful, versatile make-up and therefore became evergreen – but times are changing. This is an era in which we can all DARE and express our true selves, our creativity, and we can do it with no fear, starting for example from clothes and then moving on to some eccentric make-up looks.
Make-up is a means of expression as well as a way to feel more confident with ourselves. Of course, we don’t have to necessarily picture a super elaborated make-up for our everyday life in the office or whatever, but sure we can draw inspiration from many different looks full of lines and colours and adapt them to us. This definitely makes us keep up with the times – in fact, nowadays we’re constantly hearing the expression “comfort zone” and this undeniably takes us out of it!
Don’t panic – the web is full of tutorials that will guide the novices at it. And one of the best sources to introduce you to experimental make-up is surely Doniella (Donni) Davy – the Californian make-up artist and make-up designer for several cinema productions. She was born and grew up in Venice – California – and later moved to Brooklyn where she got a Bachelor of Fine Arts in photography. After that, she completed a crash-course in cinematic make-up techniques which allowed her to make her way in the film industry and apply her knowledge to it. If you take a look at her website, you’ll see some of the stuff she works on – from character makeup to SFX makeup. However, she’s now mainly known for having given more than a touch of colour to the characters of the teen drama EUPHORIA – for which she even won an Emmy award for Outstanding Contemporary Makeup.
Details are the key: glitters, Swarovski face crystals, neon colours, high contrasts, and daring lines crossing the eye boundaries are some of the main features of the kaleidoscopic make-up looks permeating EUPHORIA episodes. The TV-show had a lot of success worldwide and its way of doing make-up has been a strong point which also gave life to the #euphoriamakeup movement widespread on social media – more than 300K contents on Instagram – where people post their looks inspired by Donni’s elaborated creations.
People are just celebrating using color and textures on their faces.
Instagram – where people post their looks inspired by Donni’s elaborated creations.
“On Euphoria, all conventional beauty norms that have existed are meant to be broken. It’s absurd to think that you can't wear pink glitter out to the grocery store. People are just celebrating using color and textures on their faces. We’ve been adorning faces and bodies forever! This show has the strength, power, and audience to inspire young people to be true to themselves, as well as to be uncompromising in their self-expression.” – Vogue
As a real daring brand, that’s just what you could see around Milan last month during DARE Clan fashion brand catwalk. Since we must wear face masks, we decided to highlight the models’ gaze by using bright neon red all over their eyes and temples. As you can see in the pictures below, there are some lines of neon white underlining the lower part of their eyes and defining the contours of their ears.
This is a beauty that breaks the barriers – DARE and you’ll live happily ever after.